New Fortuner: Rise in patronage due to versatility- Toyota Gh MD

Jun 19, 2016 at 12:21pm


New Generation Fortuner unveiled
MD for Toyota Ghana, Mr. Tetsuya Suematsu says the rise in the purchase of the New Toyota Fortuner SUV is due its versatility.

According to him, the new Toyota Fortuner is the latest in Toyota’s series of SUV cars that has “undergone a complete model change with a value and prestige that goes beyond customer expectation” uniquely designed in line with Toyota’s principle of continuous improvement and focus on meeting the changing customer needs. The MD further disclosed that is known as the “New Generation Fortuner”.

Speaking at the launch of the latest addition to Toyota’s brand of cars, Mr. Suematsu disclosed the name Fortuner originates from the word “fortunate” which symbolizes a new type of SUV aimed at working and trendsetting customer segment. “Since its introduction, the Fortuner has earned admiration around the globe for its impressive quality, durability, reliability and all- terrain capability”.

“We can confirm the increase in patronage as it is loved for its versatility, fitness for all purpose, low maintenance and fuel consumption with a higher resale value in Ghana,” he stressed.

Chief Executive Officer of Association of Ghana Industries, Seth Twum Akwaboah in his delivery refers to Toyota as the name that evokes images of quality, reliability, durability and most importantly safety and comfort.

He lauded Toyota for its continuous development of ‘cutting edge and state-of-the-art designs of its new brands that ensures absolute customer comfort, safety and satisfaction’ to all Ghanaians.

According to the National Sales & Marketing Manager of Toyota, Mr. Andrew Lamptey, the new Fortuner has been designed more attractive with enhanced stylish interior and exterior features to meet global trends.
He further explained,

“It has the core value of Toyota embedded in it that is; the quality, the durability and of course the reliability of Toyota which has a very wide appeal to a very wide spectrum of customers.”

Some other features of the new Toyota Fortuner, he highlighted include; enhanced sound absorbing chassis making it impressively quiet on the inside and improvement in safety which includes additional driver air bag for the knee, assuring the driver of maximum protection among others.

The launch which took place at the company’s showroom in Accra on Friday June 17, 2016 witnessed scores of Toyota’s customers, businessmen, government officials, corporate entities including stakeholders from other automobile distribution industry in attendance.

Source: Ghana/ Kobla Wemakor


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